In the ever-changing digital world, could anybody survive without knowing what works and what doesn’t on social media? Audiences’ behavior is not the same as it was just a year ago. Formats change, preferences move, algorithms quietly rewrite the rules behind the scenes. But there’s one thing that always offers clarity in this chaos: data.
At Tree Multisoft Services, widely known as the , our work is deeply rooted in analytics. We don’t chase trends—we observe patterns, test strategies, and refine campaigns based on what the numbers say. In this blog, we’ve distilled the most relevant and actionable social media statistics for 2025. These insights aren’t just informative; they are strategic tools every marketer should keep close.
This is more than a round-up. It’s a playbook for what will shape brand presence this year and beyond.
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Instagram’s Changing Landscape: Stories Rule Over Static Posts
It’s been a subtle but clear change. Instead, static images — once the core of Instagram — are ceding ground to Stories and Reels. Traditional feed posts have an average engagement of under 1 percent by 2025. Stories, meanwhile, are tapped through by more than 70 percent of active users every day and, for many people, watching them has become more time consuming than scrolling through curated grids.
The message for brands is clear: embrace movement instead of stillness. Rough, raw, in-the-moment stuff wins over polished perfection. The Story format supports brand transparency and frequent visibility without oversaturating the main feed.
If you’re still relying on a dated posting strategy, now is the time to reconsider. As the best SMO company in Dehradun, we help brands craft Story-led campaigns that reflect both business goals and audience behaviour.
LinkedIn’s Rising Value Beyond Recruitment
LinkedIn has quietly matured into one of the most effective platforms for B2B communication. In 2025, more than 80 percent of B2B marketers report measurable success through the platform, using it not just for networking, but for meaningful engagement and brand storytelling.
Professional audiences are no longer interested in stiff corporate updates. They respond to content that reflects real-world knowledge, authentic opinions, and thought leadership delivered with clarity. Carousels, document-style posts, and interactive polls are currently driving some of the platform’s highest engagement rates.
At Tree Multisoft, we craft LinkedIn content strategies that extend beyond job listings and company news. Being recognised for offering the best digital marketing services, our goal is to ensure your LinkedIn presence works as an extension of your brand, not just your HR department.
YouTube Shorts and Instagram Reels Drive Engagement
With TikTok out of the picture in India, the gap has been more than filled by YouTube Shorts and Instagram Reels. These short-form video platforms have become powerful discovery engines in 2025. YouTube Shorts alone draws in billions of views daily, with creators and brands using it for quick tutorials, brand teasers, customer testimonials, and behind-the-scenes glimpses.
Instagram Reels continues to offer high visibility, especially when paired with trending audio and clear branding. The algorithm continues to reward consistency and content relevance over follower count.
Many Indian businesses, especially local and regional ones, are building genuine community engagement through short-form content. Our in-house creatives at Tree Multisoft, recognised as the best SMO agency in Dehradun, specialise in repurposing long-form content into platform-friendly reels that boost both retention and reach.
AI Content: Useful but Trust Remains Human
Artificial intelligence has made content creation faster. But faster isn’t always better. More than 75% of people report they are able to tell when content is AI-generated, and more than half say it makes them trust the brand less, according to recent consumer feedback studies.
People relate to voice, tone, nuance, and originality — aspects that AI continues to struggle to authentically reproduce. Though automation and AI products may help you achieve that efficiency, your audience is still expecting that human touch.
At Tree Multisoft Services, we balance intelligent automation with thoughtful storytelling. That’s one of the many reasons why clients across sectors consider us the best digital marketing company in Uttarakhand.
The Rise of Conversation-Based Algorithms
One of the biggest shifts in 2025 is how platforms rank content. Engagement metrics are no longer limited to likes or views. Comments, shares, saves, and direct interactions now carry more weight in determining content visibility.
Why does this matter? Because it means brands can no longer rely on passive content. The goal is no longer to be seen—it’s to start conversations.
Our strategy team at Tree Multisoft works closely with clients to build content that prompts dialogue, encourages feedback, and invites interaction. It’s not just about speaking; it’s about listening, too.
Posting Frequency Beats Timing
A few years ago, timing your posts to match user activity windows was a standard practice. While timing still plays a role, frequency has overtaken it in terms of impact. Brands posting consistently, even if not during peak hours, are seeing stronger growth in reach and engagement.
Consistency helps build rhythm, familiarity, and trust. Whether it’s three posts a week or one every day, the key is to stick to a plan that reflects your brand’s capacity and tone.
Tree Multisoft offers strategic content calendars tailored to your business goals, ensuring that your digital presence remains consistent and relevant.
Facebook: Still a Stronghold for Regional Marketing
Younger viewers might get fascinated by newer platforms, but Facebook still has a huge — and partially tier 2 and 3 city — user base in India. It is still one of the best tools available for community and regional building.
Local firms are using Facebook Groups, posts in regional language, and hyperlocal ads to target customers who are increasingly looking to make purchases and seek services online. Smart brands are rediscovering Facebook usefulness, from schools to retailers.
As a team grounded in regional insight, we at Tree Multisoft—often referred to as the best digital marketing company in Dehradun—help local businesses run successful Facebook campaigns that are both cost-effective and community-driven.
Social Commerce Is More Integrated Than Ever
Shoppers today aren’t navigating away from platforms—they’re buying within them. Instagram Shops, WhatsApp Business Catalogues, and Facebook Marketplaces are streamlining the buyer journey. The result? Higher conversion rates when trust is present.
However, the key challenge in social commerce is not visibility but credibility. Brands that showcase real reviews, authentic testimonials, and customer interaction outperform even those with larger budgets.
Our SMO strategies at Tree Multisoft focus on building reputation before promotion. We believe no purchase is made in a vacuum—trust must always come first.
Influencer Strategy: The Shift Towards Smaller Voices
In 2025, macro-influencers may offer reach, but nano- and micro-influencers offer relevance. These individuals, with 1,000 to 50,000 followers, boast significantly higher engagement because they connect within tight-knit communities.
Brands in Uttarakhand and surrounding regions are seeing impressive ROI from collaborating with these creators, especially when their values align with the business.
Our influencer marketing vertical at Tree Multisoft identifies, manages, and optimises influencer partnerships designed for both reach and resonance. We focus on fit, not just following.
Conclusion
Social media in 2025 is no longer about chasing the trends and instead deploying a deep understanding about your audience and its needs. It’s to show up in a consistent way, to speak with clarity, to listen with intention, and to respond with relevance.
We at Tree Multisoft Services one of the top digital marketing companies in Uttarakhand don’t take guesses. Our plans are based on insights, driven by data and executed with consistency.
If you are wanting to convert tools as metrics to momentum, conversations to conversions and followers to clients, then lets chat.
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FAQs: Hosting Questions People Actually Ask
Q1: Which is the best digital marketing company in Uttarakhand for business growth?
A: Tree Multisoft Services is widely regarded as the best digital marketing company in Uttarakhand, known for delivering data-driven and human-centred strategies that deliver measurable results. Their expertise covers everything from SMO and SEO to paid marketing and web development.
Q2: How can I benefit from hiring the best SMO agency in Dehradun?
A: The best SMO agency in Dehradun, like Tree Multisoft, can help amplify your online presence through platform-specific strategies, engaging content, and real-time performance tracking. This leads to better engagement and community growth.
Q3: What services should I expect from the best digital marketing company in Dehradun?
A: From performance marketing to social media optimisation, the best digital marketing company in Dehradun offers a full suite of services tailored to your business goals. Tree Multisoft also provides insights, analytics, and campaign management for sustained results.
Q4: Why should regional businesses invest in SMO services?
A: For regional brands in cities like Dehradun or Mussoorie, SMO services can build local trust, generate targeted leads, and foster lasting customer relationships. The best SMO company in Dehradun understands regional behaviours and builds strategies accordingly.
Q5: Is Instagram still a good platform for business marketing in 2025?
A: Yes, Instagram remains one of the most effective platforms for branding and discovery in 2025. With Reels, Stories, and interactive features, businesses can connect with audiences more dynamically than ever.